Although I'm English, we live in the Czech Republic. When I first started sewing, it was because of all the wonderful fabrics I saw on the internet, and I wanted to buy them over here. But the local shop just had the normal, "old fashioned" fabrics, and not that good quality either. So I originally toyed with the idea of starting up a virtual shop selling modern fabrics, aimed at the Czech Market. But when I did the research I found that local fabrics were on sale at about a third of the price that I would charge for the imported fabrics. And as the Czechs are renowned for being "careful" with their money, it seemed unlikely I could sell the fabric here at a price that would cover the costs and make a reasonable return. So I didn't take it further. But I was looking for a name for my new venture. Something that linked in with fabric, quilts, and the CZ. It was my husband that came up with Quiltova - it's a made up word. 99% of women's surnames here end in -ova. You take your father or husband's name and add ova. So Quilt - ova. Mrs Quilt!
Of course, when I started blogging there was no doubt about the name - Mrs Quilt.